Carol Watkins has always loved sewing and she freely admits there have been times in her life that sewing saved her sanity. She is also a woman who stands firmly in her faith and her desire to use her talents to serve others. So when the opportunity to open a quilt shop/Bernina dealership happened, Carol knew she would be in love with her job for the rest of her life. However, she and her husband John never imagined their idea to own and operate their own small business would grow to be the adventure it has been in the nine years since Loving Stitches opened.

Originally the store offered a limited selection of fabrics, notions, books and Bernina sewing products and taught quilting classes. Next came the addition of an experienced technician, then offering long-arm quilting as a service to customers followed by opening the Loving Stitches website with a wide selection of quilting kits and blocks of the month. Now the company occupies its own custom designed 10,000 square foot shop, has expanded all of these departments significantly and most recently became one of the newest Gammill Long-arm and Statler Computerized Quilting System dealers in the United States. Carol and her staff are responsible for most of the day-to-day activities at the shop but John plays a valuable role taking full responsibility for advertising, banking, and Gammill inventory.