If you have been wondering what has happened to Carrie, Margaret and Nancy, don’t worry – they’re at Bernina

Margaret and Carrie at the Opening Session
University learning all sorts of new and exciting things in the world of Bernina. The classes and lectures kicked off onFriday with an opening session – at 10:30 am! We entered the big convention room to upbeat music and everyone full of welcoming smiles and hugs. Once everyone had their seats, and the official presentation began, we were treated to something akin to a Vegas show with a band and dancers – all this to create excitement about what’s coming from Bernina.
Martin Favre, President of Bernina USA, opened the presentation with some inspiring word on this year’s theme of “Innovation.” We all know it’s hard to improve upon the 830, but there are other ways to make our sewing, quilting and embroidery experiences more exciting. Mr. Favre also intoduced us to Bernina Thailand, which is adding to the success of the company. The head of Bernina Thailand was also at the event and he introduced us to his staff through a video montage. Also during the event, Mr. Favre invited Mr. Ueltschi -Â the owner of Bernina – to the stage to add some thoughts on the year ahead.
But the biggest excitement was generated around the official introduction of the new 3-Series machines: 330, 350 and 380. Don’t they all look fantastic?!

The new 380

- The new 330 and 350
For those of you who own an 830 and don’t like carrying it to class, doesn’t the 380 seem to be the younger sibling to the 830? Gee….even the numbers are the same, just in a different order! Or, if you really want an 830, but the time just isn’t right, this could be the machine for you!
Also introduced were two –
yes I said TWO – new roller bags for the standard size machines. Sorry 830 owners, you can’t have all the neat toys
!! We haven’t seen the grey one up-close, but it appears to be a suede-like fabric, which is ultra chic for you stylish sewers. The blue circle case just screams “fun” and “creativity” to me. Who wouldn’t want either of these bags for their machine?!

Bernina with Skin
Oh! I almost forgot – how would you like a new skin for your machine?

Bernina with Skin
You know the kind -you may already have one on your cell phone, laptop, iPhone, etc. Bernina has launched a website where you can design a skin for your sewing machine! Unfortunately, this will not be available for all machines, but we can hope! The proceeds from these skins will be donated to support breast cancer research. I was just on the website for the skins and it does not seem fully functional for those of us in the US, but I will let you know as soon as it is functional for us. However, at least you can get an idea of how it works from the site as well as from these two photos.
All this excitement before lunch! Unbelievable!!!!